Grassroots Communications  

Creating Remarkable Content for Marketing, PR and Websites






Frequently Asked Questions (FAQs) about web PR, inbound marketing and remarkable content

 

 

 

by Dee McVicker

   

Q: What is the difference between traditional public relations and Web PR?

A: Companies today can get their message in front of major news sites, browsers and targeted media in just a couple of clicks. In addition, social networks such as Twitter and Facebook offer rich word-of-mouth opportunities for blogs, announcements and other content that can be used to drive traffic back to company websites. All this in turn creates greater web visibility and, ultimately, exposure to customers.

Q: Why is it so important to have remarkable content if you have a website today?

A: The reason is simple search engine economics. If you have a killer website but it doesn’t get a high enough search ranking based on keywords that are important to your market, your site is simply not visible to prospective customers. Content is the Google “juice” that gives you the page ranking needed to be one of the sites your customers will click on for more information.  

Q: How does remarkable content differ from same-old content?

A: Good enough content doesn’t cut it anymore. Companies need to straddle that fence between obvious, self-aggrandizing product promotion and information that is useful to customers. It’s a delicate balance, but it is well worth the effort. Web PR and inbound marketing cost a fraction what traditional PR and advertising cost, and messages live on indefinitely through the internet rather than as one-time paid interruptions.

Connect with me!

Remarkable Content by Dee (Blog)